Last Updated: January 4, 2026

1. Introduction

Welcome to Shoparn (“we,” “us,” “our,” or “Shoparn”). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (shoparn.com), use our application (app.shoparn.com), and use our services.

By using our services, you agree to the collection and use of information in accordance with this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

Account Information:

  • Email address
  • Name
  • Password (encrypted)
  • Business name
  • Phone number (optional)
  • Timezone and language preferences

Store Connection Information:

  • E-commerce platform details (WooCommerce, Shopify)
  • Store URL and name
  • API credentials (encrypted)
  • Product catalog data

Payment Information:

  • Payment details are processed by third-party payment processors (Stripe)
  • We do not store complete credit card information
  • We retain billing history and transaction records

Communications:

  • When you contact us, we collect your email, message content, and any attachments
  • Support ticket history

2.2 Information Collected Automatically

Usage Data:

  • IP address
  • Browser type and version
  • Device type and operating system
  • Pages visited and time spent
  • Referral source
  • Click data and navigation patterns

Cookies and Tracking Technologies:

  • We use cookies, web beacons, and similar tracking technologies (see Cookies Policy)
  • Session data and authentication tokens
  • Analytics data through Google Analytics

Application Usage Data:

  • Number of generations used
  • Product activation history
  • Widget configuration settings
  • API usage logs
  • Error logs and diagnostic data

2.3 Information from Third Parties

E-commerce Platform Data:

  • Product titles, descriptions, and categories
  • Product images
  • Store configuration settings
  • Order data (aggregate, for conversion tracking)

We do NOT collect end customer personal information (your customers’ names, emails, addresses, or payment details).

3. How We Use Your Information

3.1 Service Delivery

  • Provide, operate, and maintain our services
  • Process your transactions and manage subscriptions
  • Authenticate users and prevent fraud
  • Sync product catalogs from your e-commerce store
  • Generate AI-powered virtual try-on images
  • Display analytics and usage statistics

3.2 Communication

  • Send transactional emails (account verification, password resets, billing)
  • Provide customer support
  • Send service announcements and updates
  • Respond to your inquiries

3.3 Improvement and Development

  • Analyze usage patterns to improve our services
  • Develop new features and functionality
  • Conduct research and analytics
  • Test and troubleshoot our platform
  • Monitor service performance and uptime

3.4 Marketing (with your consent)

  • Send promotional emails about new features or offers
  • Display relevant advertisements
  • You may opt out of marketing communications at any time

3.5 Legal and Security

  • Comply with legal obligations
  • Enforce our Terms of Service
  • Protect against fraudulent or illegal activity
  • Resolve disputes
  • Ensure platform security and integrity

4. Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), we process personal data based on:

  • Contractual Necessity: To provide services you’ve requested
  • Legitimate Interests: To improve our services, prevent fraud, and ensure security
  • Consent: For marketing communications (you may withdraw consent anytime)
  • Legal Obligation: To comply with applicable laws

5. Information Sharing and Disclosure

5.1 We DO NOT Sell Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5.2 Service Providers

We share information with trusted third-party service providers who assist in operating our services:

Infrastructure and Hosting:

  • Vercel (application hosting and content delivery)
  • Supabase (database services)
  • Railway (backend infrastructure)

AI Processing:

  • Replicate (AI image generation)
  • Images are processed in real-time and not permanently stored by our AI provider

Payment Processing:

  • Stripe (payment processing)
  • They receive billing information necessary to process payments

Analytics:

  • Google Analytics (website and application analytics)
  • See Cookies Policy for more details

Email Services:

  • Email service providers for transactional and marketing emails

All service providers are contractually bound to protect your information and may only use it for the purposes we specify.

5.3 Business Transfers

If Shoparn is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

5.4 Legal Requirements

We may disclose your information if required to:

  • Comply with legal obligations, court orders, or subpoenas
  • Enforce our Terms of Service
  • Protect our rights, property, or safety
  • Investigate fraud or security issues
  • Protect against legal liability

5.5 With Your Consent

We may share information for any other purpose with your explicit consent.

6. Data Retention

We retain your information for as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Specific Retention Periods:

  • Account Data: Retained while your account is active + 90 days after deletion
  • Product Data: Retained while store is connected + 7 days after disconnection
  • Generated Images: Cached for 30 days, then automatically deleted
  • Usage Logs: 90 days for analytics purposes
  • Billing Records: 7 years (tax and accounting requirements)
  • Support Communications: 3 years

Upon account deletion, we will:

  • Delete your account within 24 hours
  • Remove product and store data within 7 days
  • Anonymize usage analytics within 30 days
  • Retain only what’s legally required (billing records)

7. Your Rights and Choices

7.1 Access and Correction

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Update your account details anytime via your dashboard

7.2 Data Portability

You may request a copy of your data in a machine-readable format.

7.3 Deletion

You may request deletion of your account and associated data:

  • Via account settings (Delete Account)
  • By contacting support@shoparn.com
  • We will delete data within 30 days unless legally required to retain

7.4 Objection and Restriction

You may object to or request restriction of certain data processing activities.

7.5 Marketing Opt-Out

You may opt out of marketing communications:

  • Click “Unsubscribe” in any marketing email
  • Adjust preferences in account settings
  • Contact support@shoparn.com

You cannot opt out of transactional emails (password resets, billing notifications).

7.6 Cookies

You may control cookies through browser settings (see Cookies Policy).

7.7 Exercise Your Rights

To exercise any of these rights, contact us at: support@shoparn.com

We will respond within 30 days.

For EEA residents: You have the right to lodge a complaint with your local data protection authority.

8. International Data Transfers

Our services are operated globally. Your information may be transferred to and processed in countries outside your residence, including countries that may not have the same data protection laws.

We ensure appropriate safeguards:

  • Standard Contractual Clauses (EU Commission approved)
  • Data Processing Agreements with all processors
  • Encryption during transfer and at rest

By using our services, you consent to such transfers.

9. Children’s Privacy

Our services are not intended for individuals under 18 years of age. We do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, contact us immediately at support@shoparn.com, and we will delete it promptly.

10. Data Security

We implement appropriate technical and organizational measures to protect your information (see Data Security Policy).

However, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

11. California Privacy Rights (CCPA)

For California residents:

Right to Know:

  • Categories of personal information collected
  • Sources of information
  • Business purposes for collection
  • Third parties with whom we share information

Right to Delete:

  • Request deletion of your personal information (subject to exceptions)

Right to Opt-Out:

  • We do NOT sell personal information

Right to Non-Discrimination:

  • We will not discriminate against you for exercising your rights

To exercise your rights: Contact support@shoparn.com with “CCPA Request” in the subject line.

Verification: We may request additional information to verify your identity.

12. European Privacy Rights (GDPR)

For EEA residents:

You have the right to:

  • Access: Request a copy of your personal data
  • Rectification: Correct inaccurate data
  • Erasure: Request deletion (“right to be forgotten”)
  • Restriction: Limit how we use your data
  • Portability: Receive your data in a portable format
  • Objection: Object to certain processing activities
  • Withdraw Consent: For consent-based processing

To exercise your rights: Contact support@shoparn.com

Supervisory Authority: You may lodge a complaint with your local data protection authority.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements.

We will notify you of material changes by:

  • Posting the updated policy on this page
  • Updating the “Last Updated” date
  • Sending an email notification (for significant changes)

Continued use of our services after changes constitutes acceptance of the updated policy.

14. Contact Us

For privacy-related questions, requests, or concerns:

Email: support@shoparn.com
Subject Line: “Privacy Inquiry”

We will respond within 48 hours for urgent matters and within 30 days for formal requests.